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Social Media Is the New Future
Social media and online marketing has been a hot topic among businesses and entrepreneurs alike over the past few years. With such a large customer base, and multiple opportunities for exposure, it's really no wonder that some companies (including those in Real Estate) are choosing to travel the yellow brick road to the Internet. Here are some quick facts that show the effect that online media sites have had on traditional business marketing strategies:
* In a survey of 1217 business decision makers worldwide, 95% of them utilize social media networks to some extent
*Out of approximately 300 marketers, 53% had plans to allocate more marketing funds towards social media
*At least 300,000 businesses (including small businesses) have an online account with Facebook, a popular social networking site
Companies that want to foster a more direct, personal connection with their customers are leaning towards online social media as a way to get in front of their client base more frequently. With people accessing the Internet to pay their bills, send e-mails, shop, and more, it is a natural progression for companies to be able to communicate with them. Two of the most popular social media websites, Facebook and Twitter, have approximately 250 million and 40 million users respectively, and show that users spend at least 300 million minutes online. On top of that, the number of Americans 18 or older online has quadrupled to 35% since 2005. With exposure like this, and the ability to reach their customers right at home, it's pretty clear that social media and online marketing is here to stay.
